what we do Words Pictures Ideas (WPI) combines web and print design with marketing strategy. Not only are our designs graphically compelling, we research your deeper communication challenges and get to the heart of what you are trying to accomplish. The result is a successful marriage of aesthetics and intelligence. It is design with purpose. web solutions WPI ensures that your message is as clear on the web as it is when you talk to people face-to-face. We combine the best technology for your project with intuitive, easily navigable design and messaging. website design We advocate for the users' experience, creating engaging, useful and compelling websites that are built around your organization's goals and objectives. Our expertise includes information architecture, interface design, usability testing, Flash-driven sites and movies, HTML site production and training. We can also assist you in back-end integration. internet messaging WPI can design an outbound e-mail strategy to reach your audience with targeted messages that get results. HTML and Flash-driven e-mail newsletters, news updates, solicitation and sales messages are created for your target audiences, and the results are measured against predetermined metrics. We can design strategies for list development, message creation, frequency and action. And we will serve your messages and deliver real-time results and analysis of their impact. graphic design WPI's team of award-winning designers provides innovative solutions for your communication challenges. We concentrate on intelligent, purposeful design that communicates complex ideas simply. Our experienced team listens to your needs and responds on-time and on-budget with expert visual solutions. identity WPI helps you communicate your brand through a consistent visual identity. Logos are often the most persuasive element in brand communication, repeated in every medium from delivery trucks and signage to your website and print materials. Carefully crafted taglines help you say who you are, maintaining your visual identity in all of your web and print collateral. collateral material design WPI does not rely on a signature look in our visual solutions. Instead, we take pride in our ability to bring creativity and originality to each project we produce, and we create designs that celebrate you – not us. The key is listening. Our award-winning work spans many different business sectors and includes everything from brochures, posters, tradeshow presentations, and booths to annual reports, newsletters and sales materials. marketing services Intelligent design solutions come from a thorough understanding of your needs. WPI helps you achieve your organization's goals through integrated communications solutions that are built on an intelligent understanding of your organization, your customers, and your competitors. branding Your brand is more than an attractive logo or catchy tag line; it is the consistent communication of your company's promise to your target audience. Who do you think you are and who do your customers think you are? There is often a big gap in comprehension that can be refined with strategic communication. WPI studies your current brand positioning, evaluates its equity, and makes recommendations on positioning in the marketplace. marketing communications plans WPI helps you define your strategy and brand, and then develop a plan to share your message effectively with your target audience. The tools of implementation may include promotions, advertising, public relations, web development, print collateral, direct response communications and other internal and external communications. After your marketing plan is developed, WPI works with you every step of the way to ensure superior execution of the plan. cause-related marketing alliances WPI's expertise in securing corporate sponsorships for your nonprofit organization can lead to increased revenue and visibility for your mission. If you are a private sector business, let WPI help you build an alliance with a cause that will reinforce your brand position and differentiate you from your competitors. writing From web content to annual reports, WPI finds the right words to say what you mean. We avoid jargon and concentrate on clear communication. We work your ideas to craft them into meaningful written communication for your presentations, sales materials, corporate brochure, website, industry reports and newsletters. Other services include speechwriting and ghost editorial writing.